{"id":542,"date":"2019-01-07T19:15:01","date_gmt":"2019-01-07T18:15:01","guid":{"rendered":"http:\/\/www.open-source-solutions.de\/?p=542"},"modified":"2019-01-07T19:15:01","modified_gmt":"2019-01-07T18:15:01","slug":"google-ads","status":"publish","type":"post","link":"https:\/\/www.tardiscampus.de\/akademie\/google-ads\/","title":{"rendered":"Google Ads &#8211; Grundkurs"},"content":{"rendered":"<h4>Kurzinfo:<\/h4>\n<p>Anzeigen bei Google: Erfolgreiches Online-Marketing. Dieser Kurs richtet sich an Teilnehmer mit Online-Marketing-Erfahrung, die neben der organischen Suche auch den Bereich der professionellen Suchmaschinen-Werbung nutzen wollen. Das Seminar richtet sich aber auch an Teilnehmer ohne spezifische Google-Ads-Kenntnisse.<\/p>\n<hr>\n<h4>Inhalte:<\/h4>\n<p>Neben grundlegenden strategischen Kenntnissen wird zun\u00e4chst die Bedienung der Google-Ads-Oberfl\u00e4che besprochen, inklusive notwendiger Einstellungen und Konfigurationen.<br \/>\nDar\u00fcber hinaus werden die Bereiche Kampagnen, Anzeigengruppen und Textanzeigen besprochen. Der Teilnehmer lernt, wie er diese M\u00f6glichkeiten effizient f\u00fcr seinen Unternehmenserfolg nutzen kann.<br \/>\nInsbesondere folgende Themen werden besprochen:<\/p>\n<ul>\n<li> Google-Ads-Oberfl\u00e4chen, Bedienung<\/li>\n<li> Erstellen von Kampagnen, Anzeigengruppen und Anzeigen<\/li>\n<li> Erl\u00e4uterung von Such- und Displaynetzwerken, Partnernetzwerke<\/li>\n<li> Konzipierungen von Anzeigen<\/li>\n<li> Testverfahren und Verifikation der Anzeigen<\/li>\n<li> Keywords<\/li>\n<li> Ausrichtungen auf Zielgruppen und bestimmten Kriterien, wie demografische oder geografische Merkmale<\/li>\n<\/ul>\n<hr>\n<h4>Schulungsdauer:<\/h4>\n<p>1 Tag<\/p>\n<hr>\n<h4>Voraussetzungen:<\/h4>\n<p>Allgemeine Online-Marketing-Kenntnisse sind von Vorteil, aber keine Voraussetzung.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurzinfo: Anzeigen bei Google: Erfolgreiches Online-Marketing. Dieser Kurs richtet sich an Teilnehmer mit Online-Marketing-Erfahrung, die neben der organischen Suche auch den Bereich der professionellen Suchmaschinen-Werbung nutzen wollen. Das Seminar richtet sich aber auch an Teilnehmer ohne spezifische Google-Ads-Kenntnisse. Inhalte: Neben grundlegenden strategischen Kenntnissen wird zun\u00e4chst die Bedienung der Google-Ads-Oberfl\u00e4che besprochen, inklusive notwendiger Einstellungen und Konfigurationen. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schulungen","category-social-media","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads - Grundkurs | Schulung in Celle<\/title>\n<meta name=\"description\" content=\"Google Adwords - Seminar: Erfolgreich in Suchmaschinen werben - unser Kurs zeigt Ihnen Stategien und Umsetzungen Ihrer Online- Werbe- Kampagnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tardiscampus.de\/akademie\/google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads - Grundkurs | Schulung in Celle\" \/>\n<meta property=\"og:description\" content=\"Google Adwords - Seminar: Erfolgreich in Suchmaschinen werben - unser Kurs zeigt Ihnen Stategien und Umsetzungen Ihrer Online- Werbe- Kampagnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tardiscampus.de\/akademie\/google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"TardisAkademie\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T18:15:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tardiscampus.de\/akademie\/wp-content\/uploads\/sites\/2\/2018\/12\/social-media-423857_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"s-o.berdin@hotmail.de\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"s-o.berdin@hotmail.de\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-ads\\\/\"},\"author\":{\"name\":\"s-o.berdin@hotmail.de\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/#\\\/schema\\\/person\\\/730641e59e669159094acebd3953e4d9\"},\"headline\":\"Google Ads &#8211; 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