{"id":540,"date":"2019-01-07T18:58:04","date_gmt":"2019-01-07T17:58:04","guid":{"rendered":"http:\/\/www.open-source-solutions.de\/?p=540"},"modified":"2019-01-07T18:58:04","modified_gmt":"2019-01-07T17:58:04","slug":"google-analytics","status":"publish","type":"post","link":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"<h4>Kurzinfo:<\/h4>\n<p>Ohne Analyse der Webseitenbesucher kann kein Online-Marketing erfolgreich sein. Dieser Kurs hilft den Teilnehmer, Daten \u00fcber die Nutzung Ihrer Webseite \/ Online-Shop etc. zu erhalten, zu analysieren, auszuwerten, und die entsprechenden Optimierungen durchf\u00fchren zu k\u00f6nnen.<\/p>\n<hr>\n<h4>Inhalte:<\/h4>\n<p>Erfolgreiche Internet-Auftritte sind zwingend auf Analysen \u00fcber ihre Besucher angewiesen. Dieser Kurs vermittelt die notwendigen F\u00e4higkeiten dazu: Zun\u00e4chst wird die Google Search Console ( Webmastertools) behandelt, und auf dieser Basis dann die Benutzung von Google Analytics durchgef\u00fchrt. Neben notwendigen Grundeinstellungen werden eigene Views erstellt, Filterungen beispielsweise nach geografischen oder demografischen Merkmalen, sowie spezielle Darstellungsformen der Datenanalyse durchgef\u00fchrt.<br \/>\nInsbesondere werden folgende Themen behandelt:<\/p>\n<ul>\n<li> Google Search Console (Webmastertools) verstehen und anwenden<\/li>\n<li> \u00dcberblick \u00fcber Google Analytics<\/li>\n<li> Grundeinstellungen verstehen und durchf\u00fchren<\/li>\n<li> Benutzerverwaltung<\/li>\n<li> Konten &amp; Properties verwalten<\/li>\n<li> Erstellung von Views &amp; Filter<\/li>\n<li> Durchf\u00fchrung von Analysen mittels spezieller Kriterien und Darstellungsformen<\/li>\n<li> Analysen: Woher kommen meine Besucher? Welche Seiten besuchen diese?<\/li>\n<li> Anwenden der Analyse-Daten: Wie kann ich auf Basis der Ergebnisse meine Online-Aktivit\u00e4ten optimieren?<\/li>\n<\/ul>\n<hr>\n<h4>Schulungsdauer:<\/h4>\n<p>1 Tag<\/p>\n<hr>\n<h4>Voraussetzungen:<\/h4>\n<p>Allgemeine Kenntnisse \u00fcber Online-Marketing sind von Vorteil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurzinfo: Ohne Analyse der Webseitenbesucher kann kein Online-Marketing erfolgreich sein. Dieser Kurs hilft den Teilnehmer, Daten \u00fcber die Nutzung Ihrer Webseite \/ Online-Shop etc. zu erhalten, zu analysieren, auszuwerten, und die entsprechenden Optimierungen durchf\u00fchren zu k\u00f6nnen. Inhalte: Erfolgreiche Internet-Auftritte sind zwingend auf Analysen \u00fcber ihre Besucher angewiesen. Dieser Kurs vermittelt die notwendigen F\u00e4higkeiten dazu: Zun\u00e4chst [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schulungen","category-social-media","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics | Schulung in Celle<\/title>\n<meta name=\"description\" content=\"Seminar in Celle: Nutzen Sie Google Analytics f\u00fcr Ihren Gesch\u00e4ftserfolg. Wir zeigen Ihnen, wie Sie Nutzerdaten erheben, auswerten und Ihr Marketing verbessern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics | Schulung in Celle\" \/>\n<meta property=\"og:description\" content=\"Seminar in Celle: Nutzen Sie Google Analytics f\u00fcr Ihren Gesch\u00e4ftserfolg. Wir zeigen Ihnen, wie Sie Nutzerdaten erheben, auswerten und Ihr Marketing verbessern.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"TardisAkademie\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T17:58:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tardiscampus.de\/akademie\/wp-content\/uploads\/sites\/2\/2018\/12\/social-media-423857_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"s-o.berdin@hotmail.de\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"s-o.berdin@hotmail.de\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/\"},\"author\":{\"name\":\"s-o.berdin@hotmail.de\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/#\\\/schema\\\/person\\\/730641e59e669159094acebd3953e4d9\"},\"headline\":\"Google Analytics\",\"datePublished\":\"2019-01-07T17:58:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/\"},\"wordCount\":173,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/12\\\/social-media-423857_1920.jpg\",\"articleSection\":[\"Schulungen\",\"Social Media, SEO, Adwords &amp; Analytics\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/\",\"url\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/\",\"name\":\"Google Analytics | Schulung in Celle\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/12\\\/social-media-423857_1920.jpg\",\"datePublished\":\"2019-01-07T17:58:04+00:00\",\"description\":\"Seminar in Celle: Nutzen Sie Google Analytics f\u00fcr Ihren Gesch\u00e4ftserfolg. Wir zeigen Ihnen, wie Sie Nutzerdaten erheben, auswerten und Ihr Marketing verbessern.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/12\\\/social-media-423857_1920.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2018\\\/12\\\/social-media-423857_1920.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/google-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/#website\",\"url\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/\",\"name\":\"TardisAkademie\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/#organization\",\"name\":\"TardisAkademie\",\"url\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/04\\\/logo3.png\",\"contentUrl\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/04\\\/logo3.png\",\"width\":1536,\"height\":556,\"caption\":\"TardisAkademie\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/#\\\/schema\\\/person\\\/730641e59e669159094acebd3953e4d9\",\"name\":\"s-o.berdin@hotmail.de\",\"sameAs\":[\"https:\\\/\\\/www.tardiscampus.de\"],\"url\":\"https:\\\/\\\/www.tardiscampus.de\\\/akademie\\\/author\\\/s-o-berdinhotmail-de\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics | Schulung in Celle","description":"Seminar in Celle: Nutzen Sie Google Analytics f\u00fcr Ihren Gesch\u00e4ftserfolg. Wir zeigen Ihnen, wie Sie Nutzerdaten erheben, auswerten und Ihr Marketing verbessern.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/","og_locale":"de_DE","og_type":"article","og_title":"Google Analytics | Schulung in Celle","og_description":"Seminar in Celle: Nutzen Sie Google Analytics f\u00fcr Ihren Gesch\u00e4ftserfolg. Wir zeigen Ihnen, wie Sie Nutzerdaten erheben, auswerten und Ihr Marketing verbessern.","og_url":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/","og_site_name":"TardisAkademie","article_published_time":"2019-01-07T17:58:04+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.tardiscampus.de\/akademie\/wp-content\/uploads\/sites\/2\/2018\/12\/social-media-423857_1920.jpg","type":"image\/jpeg"}],"author":"s-o.berdin@hotmail.de","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"s-o.berdin@hotmail.de","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/#article","isPartOf":{"@id":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/"},"author":{"name":"s-o.berdin@hotmail.de","@id":"https:\/\/www.tardiscampus.de\/akademie\/#\/schema\/person\/730641e59e669159094acebd3953e4d9"},"headline":"Google Analytics","datePublished":"2019-01-07T17:58:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/"},"wordCount":173,"commentCount":0,"publisher":{"@id":"https:\/\/www.tardiscampus.de\/akademie\/#organization"},"image":{"@id":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tardiscampus.de\/akademie\/wp-content\/uploads\/sites\/2\/2018\/12\/social-media-423857_1920.jpg","articleSection":["Schulungen","Social Media, SEO, Adwords &amp; Analytics"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/","url":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/","name":"Google Analytics | Schulung in Celle","isPartOf":{"@id":"https:\/\/www.tardiscampus.de\/akademie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/#primaryimage"},"image":{"@id":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tardiscampus.de\/akademie\/wp-content\/uploads\/sites\/2\/2018\/12\/social-media-423857_1920.jpg","datePublished":"2019-01-07T17:58:04+00:00","description":"Seminar in Celle: Nutzen Sie Google Analytics f\u00fcr Ihren Gesch\u00e4ftserfolg. Wir zeigen Ihnen, wie Sie Nutzerdaten erheben, auswerten und Ihr Marketing verbessern.","breadcrumb":{"@id":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/#primaryimage","url":"https:\/\/www.tardiscampus.de\/akademie\/wp-content\/uploads\/sites\/2\/2018\/12\/social-media-423857_1920.jpg","contentUrl":"https:\/\/www.tardiscampus.de\/akademie\/wp-content\/uploads\/sites\/2\/2018\/12\/social-media-423857_1920.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.tardiscampus.de\/akademie\/google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/www.tardiscampus.de\/akademie\/"},{"@type":"ListItem","position":2,"name":"Google Analytics"}]},{"@type":"WebSite","@id":"https:\/\/www.tardiscampus.de\/akademie\/#website","url":"https:\/\/www.tardiscampus.de\/akademie\/","name":"TardisAkademie","description":"","publisher":{"@id":"https:\/\/www.tardiscampus.de\/akademie\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tardiscampus.de\/akademie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.tardiscampus.de\/akademie\/#organization","name":"TardisAkademie","url":"https:\/\/www.tardiscampus.de\/akademie\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.tardiscampus.de\/akademie\/#\/schema\/logo\/image\/","url":"https:\/\/www.tardiscampus.de\/akademie\/wp-content\/uploads\/sites\/2\/2026\/04\/logo3.png","contentUrl":"https:\/\/www.tardiscampus.de\/akademie\/wp-content\/uploads\/sites\/2\/2026\/04\/logo3.png","width":1536,"height":556,"caption":"TardisAkademie"},"image":{"@id":"https:\/\/www.tardiscampus.de\/akademie\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.tardiscampus.de\/akademie\/#\/schema\/person\/730641e59e669159094acebd3953e4d9","name":"s-o.berdin@hotmail.de","sameAs":["https:\/\/www.tardiscampus.de"],"url":"https:\/\/www.tardiscampus.de\/akademie\/author\/s-o-berdinhotmail-de\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tardiscampus.de\/akademie\/wp-json\/wp\/v2\/posts\/540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tardiscampus.de\/akademie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tardiscampus.de\/akademie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tardiscampus.de\/akademie\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tardiscampus.de\/akademie\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":0,"href":"https:\/\/www.tardiscampus.de\/akademie\/wp-json\/wp\/v2\/posts\/540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tardiscampus.de\/akademie\/wp-json\/wp\/v2\/media\/17"}],"wp:attachment":[{"href":"https:\/\/www.tardiscampus.de\/akademie\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tardiscampus.de\/akademie\/wp-json\/wp\/v2\/categories?post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tardiscampus.de\/akademie\/wp-json\/wp\/v2\/tags?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}